{"product_id":"shifting-the-marketing-mindset-a-toolkit-to-drive-sustainable-transformation-paperback","title":"Shifting the Marketing Mindset: A Toolkit To Drive Sustainable Transformation - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eClara Millard Dereudre\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA clarion call for marketing to return to its roots and integrate sustainability principles, this book illustrates how the marketing function can drive organizations, delighting customers and impacting positively on society and the environment.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eClara Millard Dereudre\u003c\/b\u003e is a pragmatic visionary and seasoned leader with 25 years at Dow Chemical. Passionate about sustainable development, she held various leadership roles in sales, marketing, innovation, strategy, and sustainability. As a Sr Corporate Marketing Fellow, she integrated sustainability into business strategies. Appointed in 2021 as an Executive Director of Smart City at SIG, Industrial Services Geneva, she guides a sustainable and connected society. As a graduate of EDHEC and MBA holder, Clara teaches Sustainability Marketing and serves on various boards, advocating for businesses' role in society. She founded Greenbuzz Geneva to foster collaboration in sustainable development.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 122\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.3 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 07, 2024\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":52613873238298,"sku":"9781032728032","price":74.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5604\/6618\/files\/vnEwYIuMbu9781032728032_4e5acfb2-a74d-456f-894b-43dd93032c5d.webp?v=1785420387","url":"https:\/\/j-s-five-and-dime.myshopify.com\/products\/shifting-the-marketing-mindset-a-toolkit-to-drive-sustainable-transformation-paperback","provider":"J \u0026 S Five and Dime","version":"1.0","type":"link"}