{"product_id":"purpose-driven-pricing-leveraging-the-power-of-pricing-for-profit-and-societal-good-hardcover","title":"Purpose-Driven Pricing: Leveraging the Power of Pricing for Profit and Societal Good - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eSaloni Firasta-Vastani\u003c\/b\u003e (Author), \u003cb\u003eJagdish N. Sheth\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book introduces the concept of leveraging the power of pricing for both profit and societal good, and clearly explains how it can be done. It shows how effective use of price can have prosocial impacts, such as helping to reduce carbon emissions, accelerating the adoption of eco-friendly products, and improving people's health outcomes.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSaloni Firasta-Vastani\u003c\/b\u003e is a seasoned consultant and a professor at Goizueta Business School at Emory University, and teaches pricing strategy and monetization curriculum to graduate, executive and undergraduate programs. She is a frequent speaker and commentator at industry conferences and on the radio, TV, and print media channels, such as NPR, CNN, Fox, ABC, and NBC.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJagdish N. Sheth\u003c\/b\u003e, Charles H. Kellstadt Professor of Marketing at Goizueta Business School at Emory University, has over 350 publications. A global marketing luminary, he is the recipient of PD Converse, Padma Bhushan, Parlin, and Wilkie Awards.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 160\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.44 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 29, 2024\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":52613707858202,"sku":"9781032658940","price":74.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5604\/6618\/files\/fJ9Z1zbBt_9781032658940.webp?v=1785416978","url":"https:\/\/j-s-five-and-dime.myshopify.com\/products\/purpose-driven-pricing-leveraging-the-power-of-pricing-for-profit-and-societal-good-hardcover","provider":"J \u0026 S Five and Dime","version":"1.0","type":"link"}