{"product_id":"how-to-market-your-school-a-guide-to-marketing-communication-and-public-relations-for-school-administrators-paperback","title":"How to Market Your School: A Guide to Marketing, Communication, and Public Relations for School Administrators - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJohanna M. Lockhart\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eIncreased competition, declining resources, changing demographics, news media scrutiny, and the importance of public perceptions are reasons why schools and school districts need an effective marketing program. However, even school and district administrators who recognize the importance of marketing often feel unprepared to initiate and maintain a strategic marketing effort. How to Market Your School is a comprehensive guide that provides school administrators with tools to help them create, implement, and maintain a successful marketing program. Topics covered include developing a marketing strategy, marketing research, communications, media relations, building beneficial partnerships, public relations, and fund raising. Although written for public school administrators, the book is equally applicable to private and charter schools.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eJohanna Lockhart \u003c\/b\u003e currently serves as Manager, Marketing and Business Development at the Houston Independent School District. She has more than 20 years of experience in marketing, communication, and public relations in both the private and public sectors.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 266\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 8.9 x 5.9 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 16, 2010\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":52609437008154,"sku":"9781607097693","price":106.11,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5604\/6618\/files\/hK5VpUQ2qL9781607097693.webp?v=1785357717","url":"https:\/\/j-s-five-and-dime.myshopify.com\/products\/how-to-market-your-school-a-guide-to-marketing-communication-and-public-relations-for-school-administrators-paperback","provider":"J \u0026 S Five and Dime","version":"1.0","type":"link"}