{"product_id":"hitmakers-how-brands-influence-culture-paperback","title":"Hitmakers: How Brands Influence Culture - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAna Andjelic\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAna Andjelic\u003c\/b\u003e is a global brand executive and author of \u003cem\u003eThe Business of Aspiration\u003c\/em\u003e and has been recognized three times by Forbes for her CMO work. Ana specializes in building brand-driven modern businesses. Most recently, she was the Global Chief Brand Officer of ESPRIT, responsible for ESPRIT's new brand vision and repositioning strategy in Europe and market re-entry in the NA and APAC. Prior to ESPRIT, Ana led the successful rebrand of Banana Republic, resulting in 27% YoY comparable sales increase. Ana also held positions as the CMO of Mansur Gavriel and the Chief Brand Officer of Rebecca Minkoff, where she introduced the Female Founders Collective platform. She is also a sought-after expert source for leading business and mainstream press, including the \u003cem\u003eWall Street Journal\u003c\/em\u003e, \u003cem\u003eWashington Post\u003c\/em\u003e, \u003cem\u003eFinancial Times\u003c\/em\u003e, \u003cem\u003eFast Company\u003c\/em\u003e, the \u003cem\u003eGuardian\u003c\/em\u003e, \u003cem\u003eForbes\u003c\/em\u003e, and \u003cem\u003eVogue\u003c\/em\u003e.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 220\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.47 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 13, 2024\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":52616558215450,"sku":"9781032874463","price":47.21,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5604\/6618\/files\/HM28GGSMwa9781032874463.webp?v=1785461557","url":"https:\/\/j-s-five-and-dime.myshopify.com\/products\/hitmakers-how-brands-influence-culture-paperback","provider":"J \u0026 S Five and Dime","version":"1.0","type":"link"}